Should I Wear A White Coat In My Chiropractic Office? Will It Build Or Burn My Clinic?

Should I Wear A White Coat In My Chiropractic Office?  Will It Build Or Burn My Clinic?

One of the questions that I commonly get asked is… “Should I wear a White {Doctor’s} Coat in my office?

There are basically 2 lines of thoughts on this matter….

  1. Wearing a white coat makes you look like a medical doctor… we’re chiros NOT M.D.s (says many chiros)
  2. White Coat Syndrome – scares patients away.

Before I address these 2 issues, let me tell you what you want you CAN’T wear 100% of the time. Read more

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