Chiropractic Marketing: Are you a Chiropreneur? If not, should you be?

Are you a #Chiropreneur?  If not, should you be?

So what’s a Chiropreneur?  This is a term that I spontaneously came up with during a Crush’n It Podcast interview that I recently  had.

Chiropreneur: A chiropractor that thinks of his practice as more of a business than he does a chiropractic office.

Now for those that are already offended by this statement… read on before making passing judgement. Read more

How To Get Your Clinic To Stand Out And Get More New Patients Next Week

How To Get Your Clinic To Stand Out And Get More New Patients Next Week.

In today’s chiropractic marketing blog, I’m going to talk to you about how to get your clinic to stand out from all other clinics in your community and drive an abundant of new patients to your office.

As I’ve said so many times in this chiropractic blog and my chiropractic podcast, chiropractors are a dime a dozen and clinics can be found on almost every corner.  Furthermore, they essentially offer all the same thing… “We treat spinal dysfunction.  Come on in and get your spine adjusted for optimal health and function.”

And interestingly enough, even though chiropractic is so effective and doctors use the above in all their talks and promotions… there are still so many of these chiropractors just barely scraping by. Read more

How To Build A Successful Chiropractic Clinic By Giving People What They Want

How to build a successful chiropractic clinic by giving people what they want

How to build a successful chiropractic clinic by giving people what they want

How to build a successful chiropractic clinic by giving people what they want

Yes, as promised from my last blog, I’m going to discuss how to build a successful chiropractic clinic by giving people what they want.

Now I know there are going to be those chiropractors that’ll be upset by what I have to say in this blog, but the fact of the matter is, in today’s “patient marketplace”, the vast… THE VAST majority of people do not want to undergo long term care.  They don’t want corrective care.  They just want to get “fixed”. Read more

Should I Wear A White Coat In My Chiropractic Office? Will It Build Or Burn My Clinic?

Should I Wear A White Coat In My Chiropractic Office?  Will It Build Or Burn My Clinic?

One of the questions that I commonly get asked is… “Should I wear a White {Doctor’s} Coat in my office?

There are basically 2 lines of thoughts on this matter….

  1. Wearing a white coat makes you look like a medical doctor… we’re chiros NOT M.D.s (says many chiros)
  2. White Coat Syndrome – scares patients away.

Before I address these 2 issues, let me tell you what you want you CAN’T wear 100% of the time. Read more

2 Simple Rules On How To Build A Successful Maintenance Chiropractic Clinic

Every chiropractor strives to build a stress free clinic where they don’t have to constantly find new patients to sustain their clinic.  In other words, we all seek to develop the ever elusive maintenance based chiropractic practice.

So many doctors strive for it, but so very few achieve it.

But in today’s blog article, I’m going to reveal the 2 simple rules on how to build a successful maintenance chiropractic clinic. Read more

How To Effectively Convert Skeptical People Into Perfect New Patients

How To Convert Skeptical People Into New Patients

We’ve all had to deal with skeptical people… whether that be during our public talks, consultations, webinars or whatever.

And I know that probably most of you hate when they come into your office because they won’t become patients and they are just wasting your time.

Well, what would you think if i said that I would rather hold an entire chiropractic workshop, webinar or do a consult with people that are skeptical about chiropractic than those that are not! Read more

The Chiropractic Round Table Session 3: WHAT DO YOU SAY WHEN YOUR POTENTIAL NEW PATIENT SAYS THEY WANT TO TALK TO THEIR FAMILY DOCTOR BEFORE STARTING CARE?

Perhaps one of the most frustrating comments heard from your consult, especially when you’ve tried to establish rapport with your consult, answered all of their concerns, performed your examination and established credibility (or so you think), when it comes time time to covert that consult to a new patient, they tell you “Well… I would like to talk to my family doctor first before starting care.

ARGH!

So we brought this question to the round table and this is what they said… Read more

CHIROPRACTIC ROUND TABLE SESSION #2: WOULD YOU RECOMMEND A NEW CHIROPRACTOR TO START A CLINIC FROM SCRATCH OR BUY AN EXISTING PRACTICE?

One of the biggest and first concerns faced by new chiropractors is whether they should open a clinic from scratch or buy an existing practice from a doctor.

I mean, either way, it’s a big responsibility.  So, we asked our doctors of The Chiropractic Round Table and this how they answered the question… Read more

Best Way To Market A Chiropractic Office

In this blog, we’re going to reveal the best way to market your chiropractic office.

It goes without saying that face to face communication is the best way to build rapport and consequently, acquire a new patient.

With so many chiropractors out there, if you’re not showing people your personality through face to face communications, you’re just going just going to be looked over and your potential patients will go to your competition. Read more

Online Marketing For Chiropractors

Perhaps the most important medium for acquiring new patients and developing awareness is a strong presence online.   It is for this reason this blog is we’re going to talk about online marketing for chiropractors.

So before you start an online marketing campaign, you HAVE to have a chiropractic website and your website needs to be sharp, provide an enhanced user experience and one that motivates your online visitors to take action and give your clinic a call. Read more

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